ARMANTI, Selvi Puspita; DEWANTI, Ratna Listiana. ANALISIS PENGARUH VALUE PROPOSITION, PARASOCIAL RELATIONSHIP, CHATBOT, DAN FITUR VIRTUAL TRY-ON TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z PADA PRODUK FASHION BAJU DI TIKTOK SHOP: KONTRIBUSI TERHADAP PERTUMBUHAN EKONOMI DAN PENCAPAIAN SDGS. ECOTECHNOPRENEUR : Journal Economics, Technology And Entrepreneur, [S. l.], v. 5, n. 01, p. 49–59, 2026. DOI: 10.62668/ecotechnopreneur.v5i01.2243. Disponível em: https://www.azramedia-indonesia.azramediaindonesia.com/index.php/ecotechnopreneur/article/view/2243. Acesso em: 20 apr. 2026.