Abstract:
This journal aims to discuss the importance of utilizing e-commerce in the development of micro, small, and medium enterprises (MSMEs) in the KKN program. E-commerce has become a global phenomenon that allows businesses to reach a wider market and improve their operational efficiency. However, there are still many MSMEs that have not maximized the potential of e-commerce. Therefore, this study was conducted to analyze the factors that influence the use of e-commerce by MSMEs and the strategies that can be implemented in the KKN program to increase the use of e-commerce by MSMEs.
The research methods used in this journal are literature studies and case studies. Literature studies were conducted to gain a comprehensive understanding of the concept of e-commerce, its benefits for MSMEs, and the factors that influence its utilization. In addition, case studies were conducted involving a number of MSMEs participating in the KKN program. Data was collected through interviews and observations of these MSMEs.
The results showed that factors such as limited access to technology, lack of knowledge and skills about e-commerce, and security and privacy concerns are some of the major barriers to the utilization of e-commerce by MSMEs. Therefore, the recommended strategies in the SCS program include providing training and mentoring for MSMEs in e-commerce utilization, developing more affordable and accessible technology infrastructure, and raising awareness about the benefits of e-commerce and data protection measures.
This journal is expected to provide a better understanding of the importance of e-commerce utilization in the development of MSMEs in the SCS program. By implementing the suggested strategies, it is expected that MSMEs can improve their operational efficiency, reach a wider market, and contribute to local economic growth.
Keywords: E-commerce, micro, small and medium enterprises, KKN, training, technology infrastructure
References
Andriyanto, I. (2019). PENGUATAN DAYA SAING USAHA MIKRO KECIL MENENGAH MELALUI E-COMMERCE. BISNIS: Jurnal Bisnis dan Manajemen Islam, 6(2), 87-100.
Aprilyan, Y., & Sasanti, E. E. (2022). PENGARUH E-COMMERCE TERHADAP PENINGKATAN PENDAPATAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KABUPATEN LOMBOK BARAT. Jurnal Riset Mahasiswa Akuntansi, 2(2), 292-306
Arfan, N. N. (2019). PENGARUH DIGITAL MARKETING TERHADAP PENDAPATAN PELAKU USAHA MIKRO KECIL DAN MENENGAH DI KOTA MAKASSAR. Universitas Muhammadiyah Makassar.
Ashari, R. A. (2018). ANALISIS FAKTOR-FAKTOR PENGGUNAAN E-COMMERCE BAGI USAHA MIKRO KECIL MENENGAH PADA PENGUSAHA PERAK DI KOTAGEDE YOGYAKARTA.
Basry, A., & Sari, E. M. (2018). PENGGUNAAN TEKNOLOGI INFORMASI DAN KOMUNIKASI (TIK) PADA USAHA MIKRO, KECIL DAN MENENGAH (UMKM). IKRA-ITH Informatika: Jurnal Komputer Dan Informatika, 2(3), 53-60.
Budiwitjaksono, G. S., Chairinnisa, A. R., Nurcahyani, D. I., Nicolas, D. D. R., & Pandya, T. (2023). SOSIALISASI PENTINGNYA DIGITAL MARKETING SEBAGAI SALAH SATU STRATEGI DALAM MENGEMBANGKAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KELURAHAN TURI KOTA BLITAR. Jurnal Informasi Pengabdian Masyarakat, 1(2), 79-88.
Gresya, F. I., Yaqin, A., Maula, S., Jasmine, S. R., Jannah, S. N., Rarasati, S. A., ... & Arum, D. P. (2022). PENINGKATAN PEMAHAMAN DIGITAL MARKETING PADA PARA PELAKU USAHA MIKRO DI KELURAHAN SIDODADI MELALUI KEGIATAN SOSIALISASI. Community Development Journal: Jurnal Pengabdian Masyarakat, 3(2), 895-899.
Ikhsan, M., & Hasan, M. (2020). ANALISIS DAMPAK PENGGUNAAN E-COMMERCE DALAM MENINGKATKAN OMZET PENJUALAN USAHA MIKRO KECIL MENENGAH DI KOTA MAKASSAR. Journal of Economic Education and Entrepreneurship Studies, 1(1), 39-46.
Irwansyah, R., Setyo, P., & Fikri, K. (2022). UPAYA PENGEMBANGAN USAHA MIKRO, KECIL DAN MENENGAH (UMKM) DITENGAH PANDEMI COVID-19 DENGAN MEMANFAATKAN E-COMMERCE. Jurnal Pengabdian UntukMu NegeRI, 6(1), 56-60.
Kala'lembang, A. (2020). ADOPSI E-COMMERCE DALAM MENDUKUNG PERKEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI MASA PANDEMI COVID-19. Capital: Jurnal Ekonomi Dan Manajemen, 4(1), 54-65.
Lismula, R. J. A. (2022). ANALISIS PENGARUH E-COMMERCE TERHADAP PERKEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI PROVINSI NUSA TENGGARA BARAT. Journal of Finance and Business Digital, 1(2), 107-118.
Nurlinda, V. F. (2019). DETERMINAN ADOPSI E-COMMERCE DAN DAMPAKNYA PADA KINERJA USAHA MIKRO KECIL MENENGAH (UMKM). Jurnal Riset Akuntansi dan Keuangan Vol, 7(3).
Rinanto, Y., Abadi, R. K., Ramadhani, D., Ishlaha, R. S., Mafaiziddin, M. F., Siahaan, L. J., ... & Syaharani, A. (2022, December). KKN UNS TEMATIK INTEGRATIF “PENINGKATAN EKONOMI KREATIF DAN PARIWISATA MELALUI USAHA MIKRO KECIL DAN MENENGAH (UMKM) DESA GENILANGIT KECAMATAN PONCOL KABUPATEN MAGETAN”. In Proceeding Biology Education Conference: Biology, Science, Enviromental, and Learning (Vol. 19, No. 1, pp. 145-148).
Widiatami, A. K., Windika, S. A., Romansah, I., Umniyah, N., & Amanullah, N. R. (2022). PENINGKATAN PEMASARAN KOPI ROBUSTA BERBASIS E-COMMERCE DI DESA KEMUNING. Jurnal Implementasi,